Have You Been a Brain Doctor Or perhaps a Plastic Surgeon?

Many companies are still suffering from the consequences of the economic downturn, worldwide fiscal crisis... I do believe we are also allowed to say "recession" today, aren't we?Most of it is bad news, of course, since bad news sells. But some of it's great news, indicating that some folks are doing well despite the recession.I have got a different view.It isn't about doing well despite a downturn. It is not about being more tough, or having more in reserve, or pressing through the a down economy, or "recession proofing" your business.Do not downturn evidence your business. For big companies, who're large, slow, sluggish and struggle to keep up that's. Recessions bring wonderful possibilities for small enterprises, who are smart, nimble, agile and can adapt. It is survival of the economic fittest.Here's the key question: What issue are you solving?Recessions are not detrimental to every one. Yes, a large amount of people are in pain, but if you can help ease that pain, you'll do well.Doctors are in popular when there's an ailment outbreak. Firefighters come in sought after if you have a bushfire. Companies, authorities, consultants and thought leaders who really understand their customers' problems are in popular in a I giggle when I hear peers say, "I won't participate in this recession." That is like a saying, "I refuse to take part in this bushfire!" )So what's changed?The balance has changed.In challenging times, people are careful, careful, protective and spend their money on safety, protection, making confidence and healing their pain.In good times, people have money to spend, and spend it on expansion, luxuries, nice-to-haves and spoiling themselves.So are you a surgeon or a breast implants?They both solve problems, but they are different problems, and they accommodate different times.Plastic doctors flourish in good times, when people want to feel good and could afford to fund it.Brain surgery, on the other hand, is not frequently a discretionary spend. You get it when you need it, and if you need it you'll purchase it. And you'll pay for the very best (I question if anybody's ever said, "Help - get me the cheapest brain surgeon you can find!" ).If you're performing plastic surgery - for example, a light, comfortable, exciting product or service - think carefully about whether this is lasting right now. It's still as good as it actually was, but is it still as valuable?Now is the time to be a brain surgeon. Recognize your worth, get good - actually good - at your art, and use it with laser emphasis for your customers' issues.