Have You Been a Mind Surgeon Or a Plastic Surgeon?

Many companies are still experiencing the effects of-the downturn in the economy, international economic crisis... I think we are even permitted to say "recession" now, aren't we?Most of it's bad news, of course, since bad news sells. But some of it is great news, indicating that some folks are doing well despite the recession.I 've got a different view.It isn't about doing well despite a recession. It's not about being more resilient, or having more in reserve, or moving through-the tough times, or "recession proofing" your business.Do not recession evidence your company. For large enterprises, who are big, slow, lethargic and struggle to keep up that's. Recessions provide wonderful possibilities for small businesses, that are sensible, nimble, agile and can change. It's success of-the financial fittest.Here's the main element question: What difficulty are you solving?Recessions are not detrimental to every one. Yes, a large amount of people are in pain, but if you can help ease that pain, you will do well.Doctors are in high demand when there's an illness outbreak. If you find a bushfire firefighters have been in popular. Business people, experts, professionals and thought leaders who really understand their clients' issues are in popular in a I giggle when I hear colleagues say, "I won't take part in this recession." That's like a saying, "I won't take part in this bushfire!" )So what is changed?The harmony has changed.In tough times, people are careful, careful, protective and spend their money on safety, safety, developing conviction and healing their pain.In good times, people have money to spend, and spend it on extension, luxuries, nice-to-haves and spoiling themselves.So are you a surgeon or a affordable mommy makeover?They both solve problems, but they're different problems, and they accommodate different times.Plastic doctors prosper in good times, when people need to feel good and can afford to fund it.Brain surgery, on another hand, isn't often a discretionary spend. You get it when you need it, and if you need it you'll purchase it. And you'll pay for the very best (I question if anybody's ever said, "Help - get me the cheapest mind surgeon you can find!" ).If you're performing plastic surgery - for example, a light, comfortable, entertaining products or services - think carefully about whether this is lasting right now. It is still just like it ever was, but is it still as valuable?Now is the full time to be always a brain surgeon. Realize your importance, get good - really good - at your craft, and employ it with laser target for your customers' issues.