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The Prince Edward was built in 1930, at the level of the golden years of cinema. Its namesake was the Prince of Wales at the time. The architect for the design was the one and only Edward A [http://www.princeedwardcountywebservices.com prince edward county web design company]. Rock, one of the co-designers of Piccadilly Theatre 2 yrs earlier. The inner of the theater was plushly and lavishly decorated in soft shades of gold and fuchsia, whilst the Italianate exterior appeared somewhat harsh for some. Sitting 1650 people, the auditorium presented entirely padded, tip-up seats, of quite the rage during the time. Together with the third-largest stage in most of London, the theater was designed for over-the-top musicals, dramas, revues, and also film. The proscenium arch that it was mentioned was undoubtedly a masterpiece, with fountains and markets by Rene Lalique.Performances in the Prince Edward began in a fairly inauspicious manner. The first offering there, opening April 3, 1930, was the musical comedy Rio Rita, starring Geoffrey Gwyther and Edith Day. The show have been a resounding attack in New York's Ziegfeld Theatre, but was obtained very coolly in London. After just 59 routines the show was postponed. Another offering in the cinema began in October 1930 and was significantly effective. The musical Nippy starred Binnie Hale, a fantastic box-office attraction at the time. The enormous level made possible an extensive recreation of an Austin saloon. Following Nippy a series of short runs included the gorgeous Fanfare with Bernard Clifton, which closed after only three weeks.After many years of less-than effective cabarets and trade movies, the theatrical world of London was amazed when Aladdin was shuttered in January 1935 without adequate funds to pay for the actors. With the purchase of the property by way of a syndicate, the Prince Edward was going to endure great changes. Upon completion of big kitchens below the stage, a revolving dance floor, and stairs relating the various degrees of the auditorium, the theater re-opened whilst The London Casino on April 2, 1936. Billed as a cabaret-restaurant, its original offering was the Folies Parisiennes, a hottest revue during the time. The Casino was soon the area to go in London, developing a reputation for gaudy, also risqu