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What specifically is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your entire web site so that there is a great possibility that your net pages will seem at the top of search engine queries for your chosen keywords and phrases and key phrases. The majority of the search engine optimization specialist's time really should be spent targeting the search engines that will give you the most traffic. The following search engines and directories are:

AltaVista

AOL Search

Company.com

Rapidly Search

Google

HotBot

LookSmart

Lycos

MSN Search

Netscape Search

Open Directory

Overture

Yahoo

The greatest time to request search engine optimization is just before you style your web site. As your web internet site designer creates page templates for you to approve, you can have a search engine optimization specialist take a appear at them and inform you which layout is finest for optimum indexing. After you have chosen the greatest layout for your net internet site, then the search engine optimization specialist can tell your designer when and exactly where to spot your keywords and phrases and key phrases within your HTML tags.

How can you tell a good quality search engine optimization specialist from a scam artist? A search engine optimization specialist really should be able to get your website indexed properly for Google, Inktomi, and Yahoo. The two search engines and 1 directory differ in the way they index sites. Google does not use meta-tag content material for relevancy. Inktomi presently makes use of meta-tags. And Yahoo is a directory. Ask how your site will be developed and tagged for every of these. If you do not get three distinct answers, then you must move on to a more seasoned search engine optimization skilled.
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If your net internet site has currently been created, a expert search engine optimization specialist will often suggest layout and style alterations. He/She is not telling you that you have a bad-hunting net site. He/She is telling you that the site's layout will not get indexed properly for your targeted search phrases and important phrases. For instance, a website that has a triple frameset (on the leading and on the side) is incredibly difficult to get indexed effectively on search engines, even with a gateway page. Nonetheless, a easy frameset can get indexed effectively in search engines, with or without having a gateway web page. A search engine optimization specialist can style or inform your internet internet site designer how to lay out a basic frameset to get the very best benefits.

Search engine optimization and other advertising and marketing techniques (banner advertising, internet copywriting, getting listed in Yahoo, posting to discussion groups, and so forth.) are not substitutes for a internet site with solid content and wonderful layout. Search engine optimization is not a substitute for consumer service, a good sales pitch, or a great item/service. It is not a substitute for a properly-planned on-line and offline marketing program. Search engine optimization is a means of helping your possible buyers locate your web site. It is a highly specialized marketing tool.