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My spouse has wanted one particular Kitchen Aid professional machines, if you desire to expand your dental practice by attempting to sell more to your patients, then there's a TV show you should watch.Let me explain:Dentist Marketing and a TV Show:For the longest time. The sort that turns a doughy chaos in to a dish of beauty in a matter of moments. But she has not pulled the trigger because it operates $399 a pop.And therefore the other night I was flipping through the boob-tube and landed on QVC.Where they were promoting the actual Kitchen Aid machine my wife wanted.And not for $399.Not for $299.But for a bargain at $249 which was the cheapest price my wife had actually seen.I know this because my wife let out a faint squeal that told me she was in a purchasing mode.In truth, I peeked over at my wife and saw her excitement.I saw her cupping her credit card.I saw how she was fighting the urge to grab the device and buy.But she was nevertheless on the fence.And two things pushed her over the edge to buy:1) They threw in a free food helicopter attachment worth $49 as a reward gift.2) The ladies on QVC hammered every benefit my wife wanted.Like:It seemed wonderful. It was calm. It made baking a zillion times easier. It cleaned itself. It mixed all the substances totally thanks to a fresh 'whiz bang' connection that came with each mixer.And at $249 it was a steal.What is my point?If you want to become super-duper at selling more to your people (and growing your dental practice at the same time frame) then watch QVC. Observe how a host gift ideas the merchandise. Watch how a host skillfully demonstrates the benefits. Observe how they use shortage to get you to buy now.Watch how they use live recommendations to get you to hand over your money.In fact, QVC is the best sales training program I have ever seen.You will not find a better way to learn how to sell than you will at QVC.And once they do something that gets you seeking to buy, then figure out how you can use this method to sell more to your own personal patients.But be cautious because you might wind-up purchasing a few points which can put a hurting on your credit-card faster than my spouse can use her new Kitchen Aid appliance to stop out some yum-a-licious brownies.