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The bigger you're the greater you're - well not in this case. The world's 25 biggest food businesses are failing to take the international crisis in diet seriously and usually only change their techniques when faced with negative publicity that could hurt their sales, a new study states. 

From Wal-Mart to McDonald's to Coca-Cola to Cadbury, the world leaders of the foodstuff industry are accused of a performance on meeting targets established by the World Health Organisation (WHO) in 2004 to take standard action to boost diet that'll consequently tackle obesity, heart problems, cancer and diabetes. 

The analysis judged each company on responsible marketing, particularly to children; reductions in fat, sugar and salt; piece size; and developing healthy services. Only four of 25 said they certainly were taking action to reduce the full total fat content of their goods. Only five said they were reducing sugar and 10 said they were reducing salt.  [http://www.ppiclaimuk.co.uk/ ppi reclaim uk]

The extensive review of the policies and procedures of the companies, including four British conglomerates, found that their global reach meant they were largely unaccountable for how they addressed the epidemic of diet-related disease. Researchers at City University in London said the only factor which seemed to produce action on issues such as for example salt and fat content was public discontent. 

If the simplest way to obtain companies to simply take health seriously would be to have critics give them a wake up call, do these companies attention? Many dont have even the correct procedures in place to deal with the crisis. 

This not enough commitment to health shows an unhealthy general picture. Conditions such as cancer, cardiovascular disease and obesity currently account fully for 60 per cent of world wide deaths- that figure is expected to go up to 73 per cent by 2020. Does this crisis need certainly to rise to this stage before these firms recognize some kind of responsibility?