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It's changed. The fierce competition between credit card companies and the concomitant overabundance of credit card items have commoditized the plastic. Individuals are becoming increasingly discerning and arguably less loyal. It is maybe not unusual for a c... 

Once upon an occasion a credit card was observed to be simply an item of plastic as a practical kind of payment used, and it was quite common for a client to stick to the same credit card for many, many years. 

This has changed. The concomitant overabundance of credit card items and the fierce competition between credit card issuers have commoditized the plastic. Consumers are becoming increasingly critical and arguably less faithful. It's perhaps not uncommon for a consumer to go from one card to another location to capitalize on introductory offers, lower rates of interest and greater advantages. Additionally to this, there is an increasing demand for more an improved value proposition from the enterprises, as they say. How will your solution, Mr. / Ms. Issuer, add value to my entire life? 

American Express cottoned to this tendency earlier than anyone else - in 1999 to be precise - if they presented their American Express Blue bank card. A holistic package is offered by the American Express Blue credit card and as you'll find it is as close to a credit card. 

The American Express Blue charge card caters for young and old, for the position and type vulnerable, for shoppers, travelers, benefits experts, technology individuals, economy course people, balance providers and balance settlers, amongst others. Than the usual credit card: it's a travel agent, a bookkeeper, a shopping center, an economic adviser, an, an, an assistance, and more above all, the American Express Blue card is significantly more. 

Perhaps a fast look at a number of the too-many-to-list-everything options that come with the American Express Blue card is important. 
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No annual fees are charged by the American Express Blue credit card neither for the card, nor for the reward scheme. The balance transfer APR is just a simple 4.99% for the continuous purchase, and living of the balance APR 12.24%. The American Express Blue card also offers an extended 15 month introductory offer of 0%APR on purchases. 20 attention free grace times, serve to sweeten the proposition even further. The one thing you will need to watch out for is taking cash advances on your American Express Blue charge card. It comes at a hefty 23.24% APR. 

From a buying perspective, the American Express Blue credit card doesn't only offer customer care across the time, but also consumers confidence, buy protection and return protection. In effect, this means that when you pay with your American Express Blue card, your buy is safeguarded against defect, loss or damage and you are safeguarded against merchant problems. 

If travel is on your own list, the American Express Blue credit card offers car rental loss and damage insurance, travel accident insurance, emergency card alternative and use of the Global Assist Hotline. The latter provides a wide selection of solutions to American Express Blue card holders: emergency-, legal-, and medical assistance; dropped baggage support; passport and visa aid, etc. 

In addition you arrive at enjoy decent savings both on travel and shopping. 

Finally, American Express provides financial advice and financial instruments to their customers to simply help them control and better manage their personal finances. 

More than a credit card, American Express offers real value added services for their American Express Blue credit card customers.