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One of the greatest problems any small business manager can make is to think they do not need to engage in online reputation management, because they run a small business.Nothing may be further in the truth.In fact, the fact that you run a small business helps it be even more imperative to control your online brand image for 2 reasons:1. Consumer referrals are the center of small businesses2. You don't have the luxury of a large marketing budget to control negative reviews or restore a damaged reputation like a large business can.Let us look at the first three reasons why online reputation management concerns to small business owners:* ONLINE SEARCHThe significant growth in online media and the rapid decrease in offline media has made it essential for small and large businesses likewise to change direction and emphasis on their online image.More and more people the world over look for information on just about everything from the web and this applies to information about your local business.Your marketplace is more apt to look for your business online through a Google, Yahoo or Bing search rather than leafing through a Yellow Pages Directory book.* SPEEDThe rate at which online media functions can make or break your business in a matter of moments or hours.A viral tweet, movie, blog article or standing upgrade can be considered by thousands if not thousands of people in an amount of a morning producing a much more powerful impact in a shorter time than any conventional offline media.Even a small local news story can be broadcast across the land with a YouTube video.If the news story was positive, a small business can get a lot of positive PR and increased sales, but if it was negative, it can virtually destroy the business.Plus we all know that bad news spreads quicker than good news.* EQUAL OPPORTUNITYOnline media is mainly an equal playing ground for both small and large businesses, so any business no matter its measurement can get exposure, criticism and awards on the internet.This means that even small businesses can't afford to overlook online reputation management because the internet has made the world so much of a smaller place [http://jsainteractive.com/general-internet-marketing/how-to-turn-a-negative-review-into-a-positive-experience how to remove negative reviews from google].The importance placed on local search by prominent web players such as Google, Facebook, Yelp and others, has provided more power and possibility for small businesses to grow their presence online.Yet this increased recognition has also made it vital for any small business to know how to handle the big public exposure and critique that's part of the package.Here are three more reasons why small business owners must give consideration to their online reputation.* ECOMMERCEEcommerce has made it so much simpler for small business to grow beyond their town or city place to nationwide or even global market.Online shopping carts and fee processors have made this all possible, meaning that as a small business engaged in ecommerce, managing your online reputation is critical to protect your online sales.Negative reviews about your goods, services and customer care can damage your online sales, which can be surely be negative if your small business makes more income from ecommerce than in-store sales.In inclusion, when you consider how specific neighborhoods, cities and states have had poor growth in the present economic downturn, ecommerce can be the center of a small business trying to survive.* SOCIAL PROOFOne of the greatest social phenomenons of ecommerce is social proof.Do you know that an overwhelming majority of users do not trust ads but rather trust recommendations and reviews from people within their social networks or from normal people like themselves?This is what makes buyer review sites so popular and how it's so easy to convince a new buyer to do business with you when they have read positive reviews about your company.Therefore in order to protect your online reputation, it is important to know what people are expressing about your business because this is the single-most important influencing power behind a clients acquiring decision.* ONLINE SEOWhat many business owners fail to realize is how lasting a presence bad advertising leaves on the web.Once content has been published on a site, found by the search engines and shows up in the search results, it is acutely difficult to have that content removed.It isn't as easy as telling Google to remove the bad page because they've no power to do that.It often requires contacting the webmaster of the blog or website where the content was posted and trying to convince them to delete the content, make the page invisible to search engines or to remove the page.This is often quite difficult as they've property rights over the site.Even if you resort to legal procedures and they fundamentally remove the content, it's still difficult for that content to get totally off the internet radar particularly if the content was widely circulated or went viral.Online content is certainly quite sweaty and something that happened many years ago can haunt your business reputation for many years to come.