查看“Reasons Every Small-business Must Perform Online Name Administration”的源代码

One of the biggest problems any small business owner can make is to feel they don't need to take part in online reputation management, simply because they run a small business.Nothing may be further from-the truth.In fact, the very fact that you run a small business helps it be even more imperative to control your online company image for two reasons:1. Client recommendations would be the lifeblood of most little businesses2. You do not have the luxury of a large advertising budget to manage negative reviews or restore a broken reputation like a large business can.Let us look at the first three reasons why online reputation management matters to small business owners:* ONLINE SEARCHThe huge growth in online media and the rapid fall in offline media has made it essential for small and large businesses likewise to change direction and focus on their online image [jsainteractive.com/general-internet-marketing/how-to-turn-a-negative-review-into-a-positive-experience how to remove bad reviews].More and more people the world over look for information on just about anything from the web and this applies to information about your local business.Your target audience is more apt to look for your business online through a Google, Yahoo or Bing search rather than browsing through a Yellow Pages Directory book.* SPEEDThe speed at which online media operates can make or break your business in a matter of minutes or hours.A viral twitter, movie, blog post or status update can be viewed by hundreds if not thousands of people in a course of a morning creating a much more powerful effect in a shorter time than any conventional offline media.Even a small local news story can be broadcast across the region with a YouTube video.If the news story was positive, a small business can get a lot of positive PR and increased sales, but if it was negative, it can virtually damage the business.Plus we all know that bad news spreads quicker than good news.* EQUAL OPPORTUNITYOnline media is typically an equal playing ground for both small and large businesses, so any business no matter its dimension can get exposure, complaint and honors on the internet.This means that even small businesses can not afford to ignore online reputation management because the internet has made the world so much of a smaller place.The importance placed on local search by dominant web players such as Google, Facebook, Yelp and others, has given more power and opportunity for small businesses to grow their reputation online.Yet this increased awareness has also made it vital for any small business to know how to manage the big public exposure and critique that is part of the package.Here are three more reasons why small business owners must give consideration to their online reputation.* ECOMMERCEEcommerce has made it so much easier for small business to grow beyond their village or city place to nationwide or even international market.Online shopping carts and payment processors have made this all possible, meaning that as a small business engaged in ecommerce, managing your online reputation is vital to protect your online sales.Negative reviews about your goods, companies and customer support can damage your online sales, which can be surely be harmful if your small business makes more income from ecommerce than in-store sales.In inclusion, when you consider how certain areas, cities and states have had weak growth in the recent economic downturn, ecommerce can be the center of a small business trying to survive.* SOCIAL PROOFOne of the largest social phenomenons of ecommerce is social proof.Do you know that an overwhelming majority of people don't trust commercials but alternatively trust endorsements and reviews from people within their social net-works or from normal people like themselves?This is what makes consumer review sites so common and how it's so easy to convince a new customer to do business with you after they have read positive reviews about your company.Therefore in-order to protect your online reputation, it's important to know what people are expressing about your business because this is the single most important influencing pressure behind a clients purchasing decision.* ONLINE SEOWhat many business owners fail to understand is how lasting an impact bad coverage leaves on the web.Once content has been released on a website, listed by the search engines and shows up in the search results, it is excessively difficult to have that content removed.It is not as easy as telling Google to remove the bad page because they've no power to do that.It often requires contacting the webmaster of the blog or website where the content was published and trying to convince them to erase the content, make the page unseen to search engines or to remove the page.This is often very difficult as they've ownership rights over the site.Even if you resort to legal methods and they in the course of time remove the content, it's still difficult for that content to get totally off the internet radar especially if the content was widely published or went viral.Online content is definitely very sweaty and anything that happened many years ago can worry your business reputation for many years to come.