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Clear whilst the nose on my face, where were you when the Challenger Space Shuttle exploded?I recall this very day. It was Tuesday January 28, 1986. I was 12 years old, and university had been cancelled due to heavy snow.I was carrying my sled up-hill, when some body in the neighbor hood started shouting...The Challenger Blew-Up,The Challenger Blew-Up!I sat down and checked out the air, thinking I may be able to see traces of the explosion. I couldn't see anything, so I went home and flipped on the TV.Here's what I discovered:At 11:39 a.m. on January 28, 1986 Christa McAuliffe and six crew members aboard the Challenger Space Shuttle perished in a sad NASA accident.Yikes!I remember feeling shocked and surprised that the crash like this can occur. What is more, my mom said that unfortuitously incidents like this happen from time to time.And that's when I knew the &quot;adult world&quot; wasn't perfect.So what is this have to do with your dental practice?Well, an like this is a chance to garner some interest. And before you jump-down-my-throat and accuse me to be sleazy, give me a chance to describe myself.In no way am I suggesting you make light of the Challenger explosion (or some other awful occasion). But...You Can Turn A NegativeInto A Positive!Let me explain to you how:You could send out a press release to your local media having a topic like this...&quot;Local [http://www.oakheightsdental.com/services/cleaning/ dental cleaning Dallas] Gives Away FREEDental Screenings To SupportTeachers At The Local High School!&quot;And your backup could read some thing like this:&quot;Local dentist Dr. John Smith is supplying away free dental tests on January 28th at his office located at 123 S Field Avenue. Donations (in just about any volume) are pleasant and is going to be fond of ABC Senior High School to simply help purchase new computers and supplies.Why is Dr. Smith achieving this? Call xxx-xxx-xxxx.&quot;Suppose you raise $5,000 for your local High School by holding a conference such as this, to commemorate the 25th anniversary of the Challenger Space Shuttle surge, in which famous instructor Christa McAuliffe and six other crew members perished on January 28, 1986.For more details. Isn't a great thing?And if you pick-up a number of people along the way, so much the higher. Everybody wins. Seems to me that is a point, when done in good taste.