查看“The Power of Anywhere Marketing”的源代码

I remember seeing an episode that changed my thinking in the 80?s. Ronald Reagan was President and he was conducting a press conference on your way, outside Washington. There is some crisis of-the time going on and one of the editors questioned him, 'Mr. President. With the current situation going on shouldn't you be back the White House to deal with it in the place of out here on the road?'Reagan responded with a vintage 'Reagan-ism.' He began with a lengthy, 'Well...' I believe he did that to collect his thoughts. Perhaps it had been also to calm down after dumb questions. Reagan's answer gave me a lot of awareness and speaks to us today. He explained that with today's technology and all that he's available, he can do-everything out on the road being with the American people just as efficiently to be back in the White House.I thought that if the President can do whatever will become necessary on the road by using technology, why can't we? Why can not we do 'anywhere marketing' by using the latest and best technology available?You can to. You've to consider mobile. Think speed. Feel fast customer service. Much like the military's Rapid Deployment Force (RDF), you have to be able to bring to the table (also a make-do table within an airport restaurant) the assets which will provide the results to solve problems and get the business.You can use a lot of distant programs to-day to access the Net. Air-cards which plug in to your notebook will give access to you to the mobile network. You can even use many Smartphones to have access. Whatever software you use, you need to be sure you're linked to crucial people. This is what Relationship Marketing is all about.Let your agility give a competitive advantage to you. Have the tools like a PDA, cellular Internet Access and more ready to switch on a nickel and produce effects. For my like-minded techie friends, we have to be mindful. Do not just get tools to have the coolest, latest things. Yes, the youngsters back at the technology treehouse will love it. They'll Ooo and Ah over your recently purchased gizmo, but remember it's to cross the serious, bottom-line-oriented questioning of 'Why'? to justify its purchase.Here are some tools that will help you as you expand these freedom and agility muscles inside your marketing mindset:1. Cellular, Full-Internet Access. You-need far more than just use of email. How 20th Century! You should always check a client's internet site before you see them. You need certainly to create a quick new page for the client that you could create quickly (think themes), release to your website, and then suggest to them swiftly. You must check airline schedules from your door of the airport after your flight was postponed due to another physical. You simply stop by at a few vacation websites and book the following flight out, while others are waiting in-line shouting and yelling for-a flight. No screaming. No disappointment. Only smooth associations. These factors and more are only part of why you would like to have complete use of the success about the Net.2. PDA, Smartphone or Different Portable Association Product. If you do not have one of these little gems chances are, you should think about it. Over only a calendar, it's a gentle reminder to obtain things done. Mark MacCormack, in his book Staying Street Smart helped me when h-e encouraged to not merely have a To Do' list but to schedule those tasks. Yes, it's nice that you might want to accomplish some thing. Plan it. Having a PDA, you-can set an alarm and have a light poke in-the ribs to take action. Although Mark did not work with a PDA h-e appointed his time and gets lots done. The PDA also offers you the capability to simply take notes (those portable keyboards are fantastic now!), pay attention to music, document audio notes (great when traveling and some ideas put into your head!), and keep track of important details for important people in your life. This in about 4 ounces of stuff to carry. Base line: Get the PDA for-you and observe your income soar!3 and efficiency. Laptop. You still need that notebook now and then, though you've a. I find I am using mine to alter my-website easily and in a personalized way for consumers. It was once hard to make changes to a site. You'd to wait for the web designer to produce changes. Again, How 20th-century! Sensible professionals have the structure in position to get results with clients.4, make improvements (text, audio and video where suitable) and quickly put in a customized site to-day. Effective Cellular Phone. Yes, you almost certainly have one. The features are small and incredible to-day. The Treo 600 from Palm gives the power of a PDA and also a mobile phone in one unit. By adjusting a SIM card you can use the same phone in several countries if international travel is a part of what you do. If a camera can work on your business, obtain a mobile phone using a built-in camera.5. Offsite Storage. Engineering today provides lots of documents. When you use audio and video (and you should) for marketing, space becomes even more critical. The old method of doing things meant that you carried everything with you (Altogether today, 'How 20th Century! ~'~~). Today, you need a little Net-accessible product and a fantastic web-hosting strategy. It is possible to store your files on-the [http://www.theregenttheatre.org/event/beatlemania-revisited bill culp productions] system and let them maintain your files. I am utilizing a hosting program today with unlimited storage. I could store all my documents nearing gigabytes of data) and (thousands of megabytes on the machine, let them control it and take care of every thing. I only access the documents I need. No more be worried about backup, etc. And yes, I keep copies of the very most important records in a easily accessible place.You have got to stay flexible. As General Patton taught us do not think in terms of permanent fortifications. Believe flexibility. Think speed in order to have 'anywhere marketing' benefit you.Somehow I think General Patton will be proud!