Myer：新页面: 1) Call to Action Are ... When performing PPC marketing the landing web page plays a significant role in your success. A undesirable landing web page will kill even the most targeted vi...

2013-02-21T14:11:49Z

新页面: 1) Call to Action Are ... When performing PPC marketing the landing web page plays a significant role in your success. A undesirable landing web page will kill even the most targeted vi...

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1) Call to Action

Are ...

When performing PPC marketing the landing web page plays a significant role in your success. A undesirable landing web page will kill even the most targeted visitor and he will leave your internet site. With a lot more PPC ad networks placing a lot of emphasis on Quality Score and associated pieces it becomes even much more crucial to have a excellent converting landing web page. Here is a fast checklist that will help you to evaluate your landing pages and to make much better ones if required.

1) Get in touch with to Action
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Are you telling your visitors what to do or do you let them choose what they should do (most probably leave your site using the incorrect exit)? A clear contact to action is required (!) in producing a excellent landing web page. The visitor requirements to recognize instantly what the (landing) web page is trying to sell him/her.. Use quite clear readable text (incredibly effortless to realize). Use significant generic fonts and eventually spice them up with special graphics and icons. Be cautious not do over-do it, simply because you do not want your sales pitch to be lost in the middle of a freakin image war. )

2) Match the look and really feel of the current website

Beneath no conditions a landing page really should be totally various in style than the rest of the website. Preserve the same look and the identical colors. You can play with the navigation bar a small bit and hide at the bottom of the landing web page to decrease the leakage. You want your visitors to exit by way of the (cloaked) affiliate link. Make positive all links to other pages of your internet site open a new browser window so that the landing web page stays open at all times.

3) Place the Sales content material above the fold

Its extremely crucial for your conversion rate to hold all of the important info and the SIGN UP button above the fold of the web page. The fold of a webpage is the point where a visitor would have to scroll down inside the browser window to see the remaining content of the landing web page. Landing pages ought to stick to a 800 x 600 resolution to meet 99% of all screen resolutions nonetheless out there. If somebody is browsing the internet with a 640 x 480 resolution they would not see a forest because of all the trees anyway.

four) Content on Landing Pages

Given that the implementation of the High quality Score by PPC advertising networks several advertisers have observed their minimum bid prices go by means of the roof, due to the fact their landing pages do not meet the good quality requirements required these days. Especially Google Adwords needs that men and women clicking on these links have a good quality knowledge when hitting the landing page of an advertiser. The bots of the PPC networks scan the landing pages and the surrounding pieces of the site to figure out if the specifications of the high quality rules are met or not. If your landing web page is primarily made from a sliced Photoshop image there is not considerably that aids to figure out the high quality of your landing page. Consequently it is extremely important to have actual text content material on your landing pages to support Google and the other PPC networks to read your landing page effectively and to assign a quality score.

5) Page Navigation

A landing page needs to be considered a part of a site. It as a result requires the capability for the visitor to check out the rest of the internet site. Specific navigation pieces need to have to be in place to assist with attaining a excellent good quality score. Two navigational links are the absolute minimal to have. A link to the Homepage and a link to the Privacy Policy are regarded as to be crucial. The much more links the better. Consist of a link to a Sitemap as nicely as an link to an About us web page. Here is a neat tiny trick that helped me to accomplish wonderful top quality scores. Add links to connected products of the product you are trying to promote. This type of links apparently makes the impression that the landing page is really component of an overall site and not just an add on.

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Myer：新页面: 1) Call to Action Are ... When performing PPC marketing the landing web page plays a significant role in your success. A undesirable landing web page will kill even the most targeted vi...