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Though the new kid on the block, interactive advertising agencies are continuing to dominate style award shows. Previously the strict domain of illustration, graphic design and style, and photography agencies, interactive and multimedia design has matured into an art type which can stand on its own.

Initially, interactive style was thought as being special from classic style, and consequently restricted to niche awards of its own. Shows like theCannes Cyber Lions, interactive media awards and lotus awards were developed strictly to fill the interactive niche. But as interactive has matured, the design and style community has begun to see this art type in a new light.

For example, Applied Arts now includes interactive projects in its style awards. Applied Arts is a Canadian magazine devoted to visual communications. For a lot more than 20 years Applied Arts has delivered hard hitting and crucial business information to graphic design, illustration, advertising, interactive design and style, and photography specialists. Henderson bas recently won 4 awards at the Applied Arts Magazine Awards (henderson bas is Canadas most awarded interactive agency).

A single of the greatest interactive accomplishment stories of this year was Doves campaign for actual beauty, a internet-only spot produced for distribution by way of youtube and other viral video websites. Not only did this campaign win the 2006 Grand EFFIE Award for most successful marketing and advertising communications campaign, but also the award for greatest retail account distinct or channel marketing and advertising activity at the MAA Worldwide Globe Awards. The Dove video was developed by Ogilvy and Mathers Toronto office, although the retail channel portion was designed by Torontos Capital C.

One particular of the motives interactive design has been performing well in award shows is the lines in between interactive and conventional style are becoming blurred with time. As demonstrated by the dove evolution campaign, a lot of interactive designs have begun to evolve beyond the computer screen and into print and retail areas.

Similarly, a lot of print and Television advertisements have moved closer to interactive. In Japan, practically all print advertisement now include little bar codes which can be study with cell phone cameras, which link the advertisement to on the web content. Huge firms like Frito Lay have also integrated interactive with Television by utilizing crowdsourced content material Television commercials which are developed by folks at residence and submitted online.

Although no 1 can be certain of the future of interactive, one point is for specific: the continuing evolution of interactive as a media will only improve the number of interactive projects winning conventional media awards. view site