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First, a bit of history. What is a Google protocol upgrade?

Google, lik...

On its rank protocol, named "Jagger" by the Search Engine Optimization group a major update was recently carryed out by google. Several webmasters have now been left scratching their heads, wondering why their websites are no further showing for search phrases they formerly placed well for and acquired traffic from. What exactly can you do in the aftermath of "Jagger", and how can you protect yourself from potential updates?

First, a little bit of history. What is a Google formula upgrade?

Google, like all search engines, comes with an formula that is used to determine the order of these search engine results pages (SERPs). This protocol consists of over 100 factors used to look for the standing of a typical page. The main reason Google needs to constantly update this algorithm is to combat unethical se optimisers who figure out facets of the algorithm and then try to use them so that you can get high rankings. This exploitation frequently results in poor quality, or "spammy" pages, which are irrelevant to the user and therefore maybe not results that Google desires to offer.

Historically, there have been a number of code-named formula updates that have triggered large drops in traffic for web sites, such as Florida, Gladys, and Bourbon. These improvements have seen apparently great sites get a and Jagger has been no different. Just what exactly happened?

It's still too soon to establish precisely what has happened, whilst the update is still in progress and will take just a little longer to be in. Webmasters that are feeling the pinch have reported that they're losing business especially because of the loss of traffic from Google ratings. So remember this Google provides your search results for free and they don't owe you anything! Relying exclusively on free Google traffic to keep your business afloat is a misguided strategy at most useful.

Think of quality traffic that can be provided by the other search engines. With some work MSN and Yahoo! can both send targeted visitors to your site, with MSN particularly being easier to optimize for competitive conditions and statistically proven to send transforming traffic to your site. Ask Jeeves has emerged while the 4th most widely used internet search engine and is also worth keeping an eye fixed on.

Search for websites strongly related yours that one could advertise on. Many internet sites get much of the changing traffic directly from well placed links on other internet sites, and if your gains from these sales are bigger than the cost of advertising then it'll certainly be considered a worthwhile investment. Consider sites that match yours as opposed to those that offer similar services when trying to find these opportunities.

Consider a Pay-Per-Click plan. Some people change their nose up at paying out for traffic, but consider the ROI of one's strategy as opposed to the initial cost. This technique can come out to be very successful In the event that you can hit the best balance between your price per click and conversion rate then. With PPC, you're not at the mercy of algorithm changes. And consider the effort costs related to optimization for organic benefits before considering them "free."

The Jagger upgrade has been constant since mid-October and is still being finished, so it is still too early to take a position by what has been targeted and why. But the instructions of Jagger are as clear while the Florida update back November 2003. Don't put your entire eggs in the Google container! webaddress