Layne

Search engine optimisation or marketing (with a or is that zee if your from across the pool) methods are constantly evolving. This evolution is in response to the evolution of se's such as Google, Yahoo and MSN. Google in particular has turned out to be regarded as the most sophisticated and advanced search engine because it is armed by having an selection of anti-spam technology.

Googles increasing usage of anti-spam features has recommended that optimising websites for Google has become much harder and its now not just a case of opening your websites supply files in notepad, adding some keywords into your numerous HTML tags, uploading your files and waiting for the results. In fact I think and Im sure the others will accept me, this kind of optimisation, frequently called onpage optimisation will only ever be 2,000 good at reaching rankings for almost any keywords which are also mildly competitive. Those of us who aced maths in school may know this leaves us with 80% unaccounted for.

This 80% refers to offpage marketing. Offpage optimization is all to do with the sum of links pointing to your site and its pages, the actual linking text (anchor text) of these links and the quality of the pages which the links are on. Offpage optimisation has become for certain the extremely prominent factor which determines where a site will rank in Google. That then is the reason by the 80/20 rule, Im not discussing the pareto rule which means that in anything several (20 percent) are essential and many (80 percent) are little, Im not sure that applies to SEO.

What's the logic behind this then, why does Google give so much weight (80%) to offpage optimization efforts and so little (twenty years) to onpage seo. Well in other words it is about the grade of their effects. Although onpage optimisation is therefore be abused by a dishonest one and can completely controlled by the webmaster, offpage optimisation is something which isn't controlled by anyone as a result by somewhat by other webmasters, web sites and indeed the Web generally. This implies that it is much harder to conduct any deceptive or spammy offpage optimization methods in the hope of gaining an unfair advantage for a website in the Google SERPS (Internet Search Engine Result Pages), this doesn't mean it is impossible however.

Lets detailed for a paragraph or two just why offpage elements such as incoming links are deemed by Google to be such a great measure of relevance, thus making offpage optimisation the top method of optimisation by much. Take the anchor text of incoming links for instance, if Google sees a from SITE A to SITE B with the actual linking text being what data recovery london, then SITE B has just become more relavent and therefore more prone to appear higher in the ranks when some one searches for data recovery london. SITE T has no get a grip on over SITE A (typically) and Google knows this. Google will then consider the link text and say to itself, why could SITE A link to SITE B with the particular terms data recovery london if SITE T wasnt about data recovery london, there is no response so Google must regard SITE B to be about data recovery london.

I said generally above because often webmasters have multiple sites and would crosslink them with keyword rich anchor text, but there is only so many sites and crosslinks any webmaster can manage, again Google knows this and so as the number of backlinks and occurrences of keyword rich anchor text grows (and with that grows the unlikelihood of anything unpleasant like crosslinking going on) so to does the relevance of the site which all the backlinks point to. Imagine hundreds or a large number of sites all linking to a website X with variations of data recovery london variety phrases as the linking text, well Google could be pretty dam sure website X is about data recovery london and feel comfortable about returning it in the most effective 10 results. Why they place so much value (80%) on offpage rank facets such as links; they are just the most reliable way of examining what a niche site is about and certainly how well it covers what it is about that is. This reliance on hard to cheat offpage elements is what produces the standard search results we all know, love and use everyday. Blog Marketing, New Hit Or Outdated? - Great articles from around this Globe

The moral of the story from an point of view then is always to spend less time on those little website alterations that you think might create a positive change (but won't) and work hard on what really counts, what really counts is how the web sees your website, the more quality (keyword rich) incoming links your website has the better the webs view will be and thus the better Googles view of your website will be. What Google thinks of one's internet site is very important, as they look after web sites which they like.