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Does the early bird have the worm? Over 500 parents of grade-school-aged children interviewed apparently think so.

Early Begin

Based on the U.S. Census Bureau, not exactly 55 million students will go back to school this year, and mothers aren't waiting before last minute to start their shopping. A 2005 back-to-school survey by Parenting magazine's MomConnections unveiled that nearly 90 % of moms begin their back-to-school shopping at the very least two weeks or more before the first day of school-with more than half beginning their shopping anyone to 3 months in advance. And more than 50 percent of parents say they enjoy taking their kiddies to purchase school supplies.

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The Fundamentals

"Our mothers are utilizing this time around to think about their youth and to fondly remember when their mothers took them back-to-school shopping," says Cheryl Wilbur, market analyst at Parenting magazine.

Just what exactly are mothers buying? Certain tried-and-true services and products, such as for example Elmer's Washable School Glue and Glue Sticks, still appear every year. Mothers say certain manufacturers, such as for instance Elmer's Glue, No. 2 pencils and Mead notebooks, make them feel nostalgic for the very first day of school. Most moms buy at the very least two bottles of white glue and three glue branches per school year. Other list must-haves include versions, notebooks, lunchboxes, scissors, stuff, pencils, rulers and calculators.

University Savings

Mothers aren't skimping on school supplies both. "The average American family is spending between $35 and $50 per child on back-to-school supplies," Wilbur says. More than 75 percent of moms say their children need more items for college than they did as children, with nearly 50 percent of moms expressing their children need more than two times as many supplies.

The good thing is that companies such as Elmer's are joining Upromise to simply help families save your self for college while they look for school supplies. Upromise is really a free school savings program for families.

Everytime Upromise members make certified purchases at participating stores, they will receive a percentage of what they spent as college savings. This back-to-school time, Upromise people who get specified Elmer's or Instant Krazy Glue products and services with a Upromise registered food loyalty card will receive 3 % of these purchase deposited within their Upromise account.