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With countless new operation ideas being started every year, it is extremely hard to keep tabs on the freshest ideas. Here's an of two new operations and how they've fared within their first several months of franchising.
The Counter - Number, this isnt merely another fast food hamburger joint. Besides serving hamburgers, The Counter has just as much in accordance with your local McDonalds or Wendys as the World Cup has to complete with your childs weekend baseball game. First opened in Santa Monica in 2003, this trendy update to the classic pizza articulation acts its burgers with any combination of 10 cheeses, 26 toppings, and 17 sauces. Therefore, go ahead and order that Danish Bleu Cheese Burger topped with dried cranberries and a soy glaze you always wanted.
Since 2003, The Counter has received the sort of media that most companies can only just dream of. After being listed as you of the top 20 burgers in the country by GQ, the holy grail of endorsers, The Oprah Winfrey Show, named the Best Burger to it in the USA. (An aside on the power of the O-nod, sales jumped from $44,000/mo to $245,000/mo following the validation)
With all of this success, The Counter did the only real logical next thing and started selling franchises in early 2006 with a franchise fee and six months royalty.
So just how is it going? The business has recently inked documents for 60 eateries in California alone. Next up is expansion into Florida, New York, Arizona and Nevada followed closely by the remainder of the nation. With long range forecasts of only 400 to 600 models, The Counter is well returning to franchising popularity.
EQUIPRO - If Santa Monica and The Counter just seem too cool and hip, this light equipment fix team from Wisconsin surely will not. EQUIPRO, a subsidiary of Wacker Corporation began offering repair company to the light construction equipment industry in 2003. At the same time frame that the light equipment market keeps growing at nearly 10 % annually, many large equipment dealers have been cutting back on service support. In reaction to these developments, EQUIPRO began to build out its network of service centers.
EQUIPRO centers on providing service for the following manufacturers: ICS, MI-T-M, MK Diamond, Sullair, and Wacker. The businesses will also be full-service sellers for Honda, Briggs & Stratton, Robin/Subaru, Wacker and Kohler motors.
For every single operation, a Metro Service Specialist is hired by the company (MSS). The MSS can be an employee of EQUIPRO, Inc. hired on behalf of the franchisee to develop service sales and become a liaison for EQUIPROs OEM partners in the area market. The duties of the MSS include effectively calling on company offices and jobsites, equipment and rental sellers, as well as national accounts to advertise alternatives for equipment repair and parts. Furthermore, EQUIPRO provides professional education on business operations and technical details both in the class room and on-site.
Franchising since June 2005, new franchisees can get to invest between $145,000 and $350,000. EQUIPRO has exposed 12 service facilities and plans on starting 33 products by the end of 2006 and 150 in the next eight years. patent pending


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