Creative SMS Marketing Campaigns: Coffee Sleeves

Among the most critical aspects of an a fantastic read strategy is the delivery of-the proactive approach. This is where the potential subscriber might find something that directs them to text a keyword to a 5-digit shortcode. Naturally you need them to-see if they have a chance to grab their phone and text.We always tell consumers to consider their active media first this. TV, radio, print, and outdoor would be the easiest and usually most reliable places to put a text in proactive approach. However, old-fashioned media can be expensive therefore looking for more unique options can be very advantageous.Take for instance a coffee sleeve I noticed within a recent visit to Baltimore which guided visitors to text in for Ravens basketball text improvements from the Baltimore Sun newspaper. Anybody who's ever visited a cafe will inform you many people whether they are with someone or not are frequently playing with their phone while downing a common cappuccino (I noticed many good examples while we waited for the order). The placement of this text message marketing strategy on a sleeve is "prime true estate" when it comes to getting the attention of a potential SMS subscriber. It had been almost impossible to put the glass down and perhaps not read the proactive approach from the Baltimore Sun on-the sleeve. It had been almost in the same way impossible for me to avoid texting in and signing up. The reaction message thanked me for joining and informed me I signed up to receive "up to 2 msgs per day." That's quite a few messages so if that's the norm I may be opting out soon.While it was good to see this type of imagination in a text message marketing strategy it would have now been good to see the cafe developing its own mobile marketing number from your cups they hand out. I am hoping they got over free sleeves for giving up that position!