For Financial Advisors, Advertising and Advertising Is About You

For financial planners, finding publicity, in the end, isn't about having acquaintances in the media.Or about writing a fantastic push release.In the end, it's about one thing: it's about you.You, and the knowledge and expertise you share every single day with your clients.The same knowledge that helps you recommend the proper shares, mutual funds, or public bonds.The same expertise that your customers find out once they want to plan a checking account for their child's education, make a retirement plan, or defend the worthiness of the estate.If you've any of that knowledge material (and you'd not be running a business if you didn't), you will get publicity. And you can use that press to create your organization. I promise Financial planner.By the way, I have encountered many financial advisors across the way who believed that getting impactful press was an desire for them.'I am too small,' they'd say.'No one in the advertising cares about me.'I can't compete with the major guys.'To which I say, baloney! After which I say, yes, you can.And after which I report an African proverb:'Anyone who believes you may be too small to make a huge difference has never spent a night alone in a closed room with a mosquito.'