Marketing-Minded Financial Planners--Appearing on TV? Tell the Planet!

It doesn't matter how terrible the truth applications get, there always appears to be an endless supply of people ready to embarrass themselves to can get on television. There's just something exciting about appearing facing numerous people.In fact, just understanding somebody that is going to be on TV or on radio stations is exciting, so when you know you're going to be on the air, send an aware of your posting list.Send notes, e-mails, faxes - whatever it will take - so they know when they can get you. You'll be amazed at how many people listen in. After all, they now know a genuine celebrity!Of course, many people can still miss it. It is not as easy to send a 'reprint' of the TV o-r radio appearance, but it can be achieved. Get yourself a copy of your appearance. (Never ask the reporter (until they offer), they've to get to work with their next story. )Call the place the next day and see when you can obtain a copy. If not, contact a media monitoring service locally. Many towns have one. They record every local TELEVISION and radio broadcast and can provide the video or audio you need.Afterwards, mail copies of any video or audio tapes (smart move: buy them edited to five full minutes length maximum) to your best prospects and affiliate sources.Recently a longtime dealer sent me (and a lot of others, undoubtedly) an e-mail saying he'd be on 60 Minutes that weekend. I couldn't watch that evening but I sure was delighted for him - and fascinated. And h-e was top of mind to get a good couple of days. Which can be precisely what he desired to occur when he sent that email to me estate planning checklist.