Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how harsh the truth programs get, there always appears to be an endless method of getting people prepared to embarrass themselves to get on television. There's just some thing exciting about appearing facing an incredible number of people.In fact, just understanding someone that is going to be on TV or on the radio is exciting, so when you know you are going to be on the air, send an alert to your mailing list fixed annuity.Send notes, e-mails, faxes - whatever it takes - so they know when they may catch you. You will be amazed at just how many people listen in. All things considered, they now understand a real celebrity!Of course, most of the people will still miss it. It is never as simple to send a 'reprint' of a TELEVISION o-r radio look, but it can be achieved. Get yourself a content of one's appearance. (Never ask the writer (until they present), they have to get to work with their next story. )Call the station the next morning and see when you can obtain a copy. Or even, call a media monitoring service locally. Most cities have one. They tape every regional TELEVISION and radio broadcast and can offer the video or audio you need.Afterwards, deliver copies of any video or audio tapes (smart move: get them edited to five minutes length maximum) for your best prospects and recommendation sources.Recently a long-time merchant sent me (and a thousand others, undoubtedly) an e-mail saying he had be on 60 Minutes that week-end. I could not watch that evening but I sure was delighted for him - and fascinated. And h-e was top-of mind for-a good day or two. Which can be exactly what he wanted to occur when he sent that e-mail to me.