Publicity: Marketing-Minded Fiscal Organizers, Have a Reporter to Meal

Occasionally a telephone call is not seductive or long enough to convey all the information you have for a reporter.Two illustrations would be: if you have a dozen or so story some ideas, or if you had want to describe an incredibly complex financial principle or technique to a this is the case, you should think about offering to meet the reporter over coffee or for a quick lunch, for a 'backgrounder' on your own topic.It is a relatively common event in the advertising world. Many journalists jump at-the chance to pick a educated expert's brain. You may be able to get information from them about what types of reports they're considering, and what other editors at their store might need to use you as a source.And, when I believe you have identified from your years of client service, meeting a client in person jumpstarts a particular relationship that will cement a professional one.One caveat: Whereas you might consider a to an expensive restaurant to highlight your financial planning success, do not try this having a writer Taxes. No magnificent, expense-account areas. It seems like you are looking to purchase favor.Most textbooks have quite solid ethics codes--the reporter will oftimes be obliged to cover for their particular meal, and they'll maybe not like ponying up for filet mignon. Recommend too extravagant a business and they will probably turn you down.