Steps To Make Your Dentist Advertising Better By Observing Saturday Night Fever

If you own and operate a practice, and would like a simple way to make your next best dentist marketing piece move maximum outcomes, then you should watch the film Saturday Night Fever.How come?Please give me a few seconds to explain:Are you a fan of movies?I sure am.And the other night certainly one of my favorite shows got on TV.It is called Saturday Night Fever, and it stars John Travolta as a man who loves disco dance, and who wants to win the grand prize in a local disco contest.But there's something else that's exciting about Saturday Night Fever.And that is John Travolta's character.He is a 20 year old.He has no plans to get to college.And most days he works a job at a paint store building a few dollars an hour.And however, you'd swear Travolta is the most confident cat on the planet.He walks with poise.He has a very good expression on his face.And when he speaks, people listen.All the while Travolta never comes across like a pride maniac.So what is my point?Well, your dentist marketing plans should be similar in "tone" to John Travolta in Saturday Night Fever. You want to run into confident and poised without sounding like a know all of it jerk.Nobody prefers someone who beats on their chest and claims "I am the best... I'm the best."On the other hand, every one is drawn to somebody who is poised and confident, and who can backup what they say.So the next time you sit right down to sort out a piece to market your dental practice, set a photograph of a cool John Travolta in your head, and then use that mental picture to simply help you write your piece.Or also better:1) Go rent the film Saturday Night Fever.2) Study Travolta's style.3) Make note of what he says, and how he says it.4) Watch the way in which people respond to Travolta's character.5) Pay particular awareness of how he results in as sure of himself without being cocky.Once you do this, then figure out how you can work this "tone" into all of your dentist promotion pieces.Ask yourself:"How can I appear confident without being truly a know it all?""How can I prove that I'm good without only saying I am good?""How can I speak that I'm knowledgeable?"