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What specifically is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your complete internet website so that there is a good possibility that your web pages will appear at the leading of search engine queries for your selected keywords and key phrases. The majority of the search engine optimization specialist's time should be spent targeting the search engines that will give you the most traffic. The following search engines and directories are:

AltaVista

AOL Search

Organization.com

Fast Search

Google

HotBot

LookSmart

Lycos

MSN Search

Netscape Search

Open Directory

Overture

Yahoo

The very best time to request search engine optimization is before you style your web website. As your web site designer produces web page templates for you to approve, you can have a search engine optimization specialist take a look at them and tell you which layout is greatest for optimum indexing. Once you have selected the best layout for your internet website, then the search engine optimization specialist can inform your designer when and exactly where to spot your search phrases and key phrases within your HTML tags.

How can you tell a good quality search engine optimization specialist from a scam artist? A search engine optimization specialist must be able to get your internet site indexed properly for Google, Inktomi, and Yahoo. The 2 search engines and 1 directory differ in the way they index web sites. Google does not use meta-tag content for relevancy. Inktomi presently uses meta-tags. And Yahoo is a directory. Ask how your web site will be developed and tagged for each of these. If you do not get three diverse answers, then you really should move on to a much more knowledgeable search engine optimization professional.

If your internet internet site has currently been designed, a qualified search engine optimization specialist will often advise layout and design changes. He/She is not telling you that you have a undesirable-looking web internet site. He/She is telling you that the site's layout will not get indexed effectively for your targeted keywords and phrases and essential phrases. For instance, a site that has a triple frameset (on the best and on the side) is very tough to get indexed properly on search engines, even with a gateway page. However, a straightforward frameset can get indexed properly in search engines, with or with no a gateway web page. A search engine optimization specialist can design or tell your web web site designer how to lay out a easy frameset to get the best final results.

Search engine optimization and other advertising and marketing techniques (banner marketing, web copywriting, getting listed in Yahoo, posting to discussion groups, and so on.) are not substitutes for a web site with solid content and wonderful layout. Search engine optimization is not a substitute for consumer service, a great sales pitch, or a excellent product/service. It is not a substitute for a well-planned on the web and offline advertising and marketing program. Search engine optimization is a signifies of assisting your possible consumers locate your internet internet site. It is a highly specialized advertising and marketing tool. site preview